We had a very interesting conference call with famous Boston Red Sox's pitcher Curt Schilling today in Prof. Len Lodish's Entrepreneurial Marketing class. Len got Curt to dial into our class over the audio system. It was pretty cool having a chance to Q&A with Curt about what has become known as the Schilling Tendon Procedure.
For you non-sports fans, here's some history of Curt's career, as well as the context behind the 2004 World Series ALS bloody sock event:
http://en.wikipedia.org/wiki/Curt_Schilling
From Curt:
"I was originally thinking about writing Yankees suck on my ankle....(Laughs)...I have always wanted to figure out a way to give back to ALS. "
"This wasn't a brilliant marketing thing. It was a spur of the moment thing but it came from the heart."
"One funny thing: After the game, my teammates were asking me who "Al" was. This created an awareness that nobody would have ever dreamed would happen. When working in the charitable world, advertising dollars are hard to come by."
"I've been blessed by the Lord to throw a baseball at a really high speed...."
"Not a lot of people get the opportunity to impact a lot of others through their work, so if you have an opportunity to help others please try to do so."
Len was talking about word of mouth marketing being important for entrepreneurs, and this is a great example of real time bloggin' during class. It was not a great example of entrepreneurial marketing, but Curt left us with a great positive impression as a leader and as someone who stands up for what he believes.
-CP
Friday, February 22, 2008
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Curt visited with my son Erich in 2003 at a Padre Game in San Diego. Erich was 27 at the time and had ALS for 6yrs. We will be forever grateful to Curt for keeping in touch with Erich until His passing 5 months later. Curt has been a warrior in the fight against ALS and a blessing to many.
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